Nick Day
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Hotels Love Investing in Loyalty Programs, But are They Just a Waste of Time?
Features
Hotels Love Investing in Loyalty Programs, But are They Just a Waste of Time?
Accor has just launched its new loyalty program, ALL, and has pledged to spend $255 million on it. This closely follows Marriott’s rebranding of its program as ‘Marriott Bonvoy’. The hotel industry
Nick Day
by Nick Day
6 min read
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