The Pure Blue Foundation and Aleenta Phuket-Phang Nga are offering the ultimate getaway with a conscience: a special ‘Catch and Release Adopt-a-Turtle’ Mini-Break’ that is centred around releasing an endangered turtle hatchling back into the wild, along with two days of rewarding life, culinary indulgence and pure barefoot luxury.

The resort, part of AHMS -The Collection, has launched the adopt-a-turtle experience to help a worthy cause that aims to tackle a species-threatening problem, while giving guests the chance to dig deep, give back and make a difference.

AHMS -The Collection and Pure Blue Foundation founder and managing director Anchalika Kijkanakorn said the resort had created this mini-break with a difference as part of a renewed commitment to ‘luxury with a conscience’ -allowing guests the chance to do some good as well as indulge themselves.

“Now, more than ever before, the turtles need your help,” Ms Kijkanakorn said. “Each year the Thai Muang Turtle Sanctuary, a short drive from Aleenta, releases a significant number of turtle hatchlings into the wild. However, the number of adult turtles coming back each year to nest is dropping. This is an alarming trend. On the orders of Thailand’s King Bhumibol Adulyadej and Queen Sirikit, the Royal Thai Navy has now stepped in with its resources to help out.”

“It’s all about catch and release, or more accurately, release and catch,” she said. “You release a rehabilitated turtle, and you catch some good karma, catch some rays at our beach club, catch some ‘me’ time for mum and dad by parking the kids at our Children’s Club, and catch some culinary creativity, perhaps even the ‘catch of the day’ at Aleenta’s signature al fresco beachfront restaurant, The Edge.”

What’s the catch? There isn’t one.

“Everybody wins,” Ms Kijkanakorn said. “Guests get to do some good, as well as have a well-earned break and feel good about it. And we make sure a portion of the proceeds from each turtle adoption goes straight to the turtle sanctuary where it can do the most good.”