ACCOR, the world’s leading hotel operator, has signed an agreement with India’s largest B2B travel portal Travel Boutique Online (TBO) to strengthen its distribution globally.

TBO will be responsible for increasing sales of Accor Hotels across its network of over 13,000 Travel Agents across 300 cities in India and 4000 agents in Middle East and Africa. “This strategic integration compliments Accor’s own worldwide booking portal, Accorhotels.com, by reaching the TBO agency network through their B2B portals travelboutiqueonline.com and tboholidays.com.”

Accor is keen to further develop domestic sales in India to accompany the development target of opening 50 hotels by 2015 in the country. This connectivity will integrate Accor hotels worldwide to TBO websites, so that the global Accor network can benefit from the ever-growing outbound market of travellers from India. The association with TBO will augment and enhance Accor’s sales and distribution team already present in India & globally. TBO currently has presence in UAE, Saudi Arabia, Qatar, Kuwait, Oman, Egypt, Morocco, India, UK, Sri Lanka, South Africa, Kenya, Nigeria and France

Speaking on the partnership,Jean-Luc Chrétien, Executive Vice President, Sales, Distribution and Loyalty said, “As a constant innovator in the online booking space, Accor is always looking for partners who can help to extend the reach of our hotels, sustain our competitive edge and make it more convenient for our customers to book their accommodation, no matter where they are.

“ACCOR has ambitious targets for growth in sales from India and we are constantly working towards improving the reach of our distribution systems in the country. With an increasing number of Indians travelling overseas and within India every year on business and pleasure, our association with TBO will help us to significantly increase our market share. We expect a significant per cent of increase in the business to our hotels in India and overseas with the support from TBO”.

TBO platform is an online booking system which allows travel agents access to book travel content including airlines and hotels worldwide. Backed by cutting edge latest technology and a user-friendly interface, it is a preferred choice as a booking platform for over 17,000 travel agents across the world..

The key selling destinations in immediate focus to leverage this association include Delhi, Mumbai, Dubai, Kuala Lumpur, Bangkok, Phuket, London, Paris, Lankawi and Vienna.

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