Accor today announced a plan to implement 1200 co-working spaces in 3 years under a new brad 'WOJO' to become the leading co-working brand in Europe by 2022.
The WOJO co-working spaces will be launched within Accor hotels worldwide with different offerings, across all segments (economy, mid-scale and luxury segments).
Rolled out initially across all Accor’s brand portfolio, theses spaces make it possible for nomadic workers to work without a fee with the guarantee of a personalized service, a friendly atmosphere and a secure & reliable WiFi connection in design spaces. The worker can choose to work at the bar, in a restaurant or in the lobby (even if they are not staying at the hotel). For regular coworkers, WOJO offers a monthly subscription, which includes a 10% discount on dining and access to partner offers, events such as workshops & conferences and the WOJO business network & community. More than 150 WOJO Spots will open in Paris and Lyon by summer 2019, reaching over 1000 spots in Europe by 2022.
WOJO Corners are dedicated co-working spaces specifically designed for uninterrupted work, sheltered from the hustle and bustle outside. They will be located across a broad range of Accor hotels as a first step and then across train stations, airports and shopping malls. This co-working experience is designed for local and coworkers customers, with recurring weekly needs, seeking an informal and comfortable work environment.The first WOJO Corner was launched in 2018 in the Mercure Paris Montmartre Sacré-Cœur hotel. Building on the success of this pilot in the heart of Paris, more than 100 other WOJO Corners will open throughout Europe by 2022.
Accor is the first global hotel group to collaborate with a recognized player in the co-working field to present a brand experience that is unique in its scope and content and is open to travelers and locals alike.