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There is nothing new about hoteliers using data to improve their performance, but finding and interpreting information takes time and effort. Hotelintel.co would therefore suggest taking a look at “the literature” as the academic world likes to say. There exists a wealth of published research containing helpful insights which can guide hoteliers to greater success….

TripAdvisor today launched TripAdvisor Ads for restaurants, offering owners the opportunity to promote their business to millions of potential diners by driving traffic to their TripAdvisor listing through sponsored placements. With over 200 million average monthly consumer visits from across the globe searching 4.4 million restaurants listed on TripAdvisor, this new advertising solution is an…

In order to better understand what entices consumers to consider booking a particular restaurant, TripAdvisor analyzed its internal site data to determine how consumers interact with particular types of page content. Some key findings from the 2017 Diner Engagement Study include: Diners spend double the amount of time viewing TripAdvisor restaurant listings that have at least…

In the world of digital marketing, data is the most crucial currency. Identifying search trends, figuring out demand trends, and simply understanding the average duration of stay can give hoteliers an edge in pinpointing target markets and customizing offers to exploit every opportunity. And getting hold of that kind of data has now become simpler…

 TripAdvisor®announced the launch of Storyboard, a new photo tool that makes it easy for managers to blend together their best photos and top reviews into a promotional preview of their accommodation that engages potential guests on TripAdvisor. Storyboard takes the place of a static photo on the property’s listing page. It is created from the…

TripAdvisor has launched its first-ever mobile Check- Index revealing travellers’ and locals’ most frequented hotels, restaurants and attractions in major world tourism destinations. The study was based TripAdvisor’s massive trove of mobile location data. “Our mobile Check-Index shows the points of interest where consumers are voting with their feet and actually spending their time,” said…

Minor Hotels (MH), a hotel owner, operator and investor, currently with a portfolio of 156 hotels and resorts in 24 countries across Asia Pacific, the Middle East, Europe, South America, Africa and the Indian Ocean, is celebrating an impressive number of properties being recognised in the 2017 TripAdvisor® Travelers’ Choice awards for hotels. In the…

Hotels in China should take the opportunity to learn about how they can improve their services by understanding and acting on customers’ online reviews, according to Dr Norman Au and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. In a recently published…

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