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Ota punch hotels

The OTAs are omnipresent, evil entities, sucking away your profits, your hopes, and your dreams. We know. But strangely, the OTAs don’t exactly see themselves in quite the same way. Far from perceiving themselves as the sneering villains to the hoteliers’ James Bond, they actually believe in enhancing your hotel’s distribution potential and delivering superior…

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Hotels in China have “little negotiating power” with online travel agents (OTAs) and could do more to resist their increasingly dominant role, suggest MSc student Lorraine Zhang, Associate Professor Basak Denizci Guillet and Assistant Professor Deniz Kukukusta of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University in a recently published research…

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