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TripAdvisor today launched TripAdvisor Ads for restaurants, offering owners the opportunity to promote their business to millions of potential diners by driving traffic to their TripAdvisor listing through sponsored placements. With over 200 million average monthly consumer visits from across the globe searching 4.4 million restaurants listed on TripAdvisor, this new advertising solution is an…

In order to better understand what entices consumers to consider booking a particular restaurant, TripAdvisor analyzed its internal site data to determine how consumers interact with particular types of page content. Some key findings from the 2017 Diner Engagement Study include: Diners spend double the amount of time viewing TripAdvisor restaurant listings that have at least…

The idea that restaurants would charge money for table reservations seems unlikely, but this practice already occurs in some situations. Additionally, a recent study published by Cornell University finds that some guests would accept this practice, although most study respondents still consider paying separately to be unfair. A report on this study, “Revenue Management in…

The hotel industry has been paying close attention to the rising numbers of Chinese tourists, and in particular how they spend their money in the F&B outlets. What we’d really like to keep tabs on is what they’re drinking these days, and for Chinese business travelers it seems they’re sticking with the old-school drinks like…

James Suckling is one of today’s leading wine critics whose views are read and respected by wine lovers, serious wine collectors, and people in the wine trade worldwide. Most of his time is spent working on projects based around his his own website JamesSuckling.com, as well as promoting and creating pieces for his 100 point…

S.Pellegrino, the world famous sparkling water launches a new limited edition bottle this year, designed in collaboration with Vogue Italia as part of ‘Talents and Food’ – a global initiative aimed at supporting talented young chefs and young designers. The limited edition S.Pellegrino Vogue Italia bottle has been launched to celebrate the extraordinary global partnership…

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