China’s taste for luxury goods has never exactly been a secret, but the latest reports from Bloomberg indicate a new maturity in the high-quality end of the market. Gone are the days of corruption-fueled spending on luxury gifts for men; today it is women whose increased spending power is driving sales. As a consequence, one sector which looks set to take advantage of the more refined aspirations of a rapidly growing middle class is that of luxury amenities for hotels entering the Chinese market.
La Bottega, the market leader in the cosmetic amenities industry, has recently inaugurated a brand-new office/showroom space in the trendy Jing ’An district of Shanghai. With over 35 years of experience, La Bottega has grown into one of the most respected industry players, operating globally through their five regional head offices and servicing roughly 10,000 hotels worldwide.
“The brand focuses on an Italian philosophy and boasts important partnerships with internationally acclaimed luxury brands,” explained Francesco Saccomandi, La Bottega’s Marketing and Communication Director. “Italian Philosophy refers to the culture of aesthetics and craftsmanship. Italians are acknowledged worldwide for creativity, with a flair for taste and lifestyle. That gives each property a bespoke look when choosing their hotel amenities.” Some of La Bottega’s partnerships include Etro, Bottega Veneta, Roberto Cavalli, Maison Francis Kurkdjian, and Malin+Goetz, representing a total of 35 brands altogether.
Commenting on the opening of the new Shanghai premises, Francesco described the importance of Chinese demand. “We consider the Asian market, and specifically the Chinese one, our biggest opportunity in terms of market potential. Currently we are serving over 100 clients amongst the top-rated 5-star hotel properties, but considering that in China alone there are almost 800 5-star hotels, for us the sky’s the limit!”
Francesco added that with La Bottega partnering with so many different brands, there would also be solutions available for more price-conscious properties wanting to benefit from the style and creativity that the company can bring to the selection of amenities. It seems, then, that the new Shanghai showroom will be making a notable impact in the coming months.